So it was my task to send out our email newsletter for giftsforengineers.com - we had a bunch of things to let our customers know about (50 new items, upcoming sales, gift certificates, that sort of thing). Usually I shy away from flashy emails as many of our subscribers opt for the “text-only” version.
So basically this was a rich-text format, no biggie. This time when the emails went out, some people got 5 copies of the email and some didn’t get it at all. (Nice and professional, huh?). I’m still trying to discern what might have caused this, and I’m wondering if it has something to do with HTML vs. text-only versions when the customer subscribed. We’ve sent these out in the past without incident but this time was squirrely for some reason. If you have any ideas, let me know!